BIT

BIT MILANO

Your Travel Exhibition

Next Edition: 10/12 February 2026

Main Sectors: Tourism, Travel

Exhibition Center: Fiera Milano Exhibition Center

Organiser: Fiera Milano SpA

In the heart of Europe, in one of the most innovative cities in the world, at the center of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world.

In its previous edition, BIT attracted participation from 1,030 attendees and the fair was visited by 5000 Italian buyers & 2000 International buyers.

This is the 2026 theme of the Travel Makers Fest. In a constantly changing world, tourism is not just about movement — it’s about connection, relationships, and regeneration. An event dedicated to university students and young professionals, innovators, and changemakers who are shaping the future of tourism. It's a laboratory for ideas, visions, and skills to build a more sustainable, digital, inclusive, and human sector.

For all specialized operators, discover the themed speedy meetings – Three events daily for three days in a dedicated area designed to boost and facilitate networking and business opportunities!

The reasons to exhibit: Meet new customers and do business in Italy and around the world. Get in touch with selected buyers interested in the italian and international tourism offer enhance the image of your company also thanks to numerous visibility and networking opportunities. Introduce novelties to trade operators and travelers meet Italian travel agents.