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Coffee in the spotlight at Host 2025: technology, culture and the future meet in the Host Talks

At Host 2025, Host Talks – Beyond the Cup shines a light on coffee as a driver of innovation, with new formats, a focus on sustainability, and top Italian and international speakers.

Don’t call it just coffee: it’s a cultural act, a technological challenge, and a statement of sustainability. And now it has a new stage — Host Talks – Beyond the Cup. More than just live content, it’s a true trait d’union between the coffee bean and the future of hospitality. As part of Host 2025, taking placeat Fiera Milano from 17 to 21 October, this international event—organized in collaboration with M25 Consulting—brings together universities, producers, roasters, baristas, chains, associations and consumers in a shared dialogue on the evolution of the coffee supply chain.

The sessions will transform complex topics into moments of inspiration: trust, inclusiveness, technological innovation, sustainability—and one clear goal: building a shared and responsible coffee culture.

A packed schedule with major players

Among the standout talks is The Barista Revolution: Insights and Drivers for a More Sustainable Coffee, where international speakers will discuss the key role of the coffee machine and compostable capsules. A rising star in the sector, Véronique van Zyl (Ahlstrom) will explore eco-compatible packaging materials aligned with new EMEA regulations.

Another unmissable session is Secrets of the Perfect Blend: Revealing the Origins and Technology Behind the Flavor, sure to captivate professionals and the public alike, with insights from Giulio Zanandrea (Caffè Carraro 1927) and Guido Sicuro Musetti (Musetti Group) on artisan digital processes and unique fermentation methods focused on sustainability.

Also noteworthy is Frozen Wave: The Era of Nitro Coffee and High-Tech Summer Beverages, which taps into the fascination with seasonal trends. Speakers Valentina De Rosa (La San Marco) and Sanela Kujovic (Thermoplan) will present how new multi-boiler machines and auto-foamers are enabling drinks like espresso tonics and nitro coffee.

But there’s much more in the program. Host Talks – Beyond the Cup is a must for anyone eager to understand how coffee is becoming a cultural vector, a technological lab, and a sustainable development model. An event where experience meets innovation—without ever losing sight of quality and the dialogue among all players at the table.

A must-attend for every industry professional, with one more reason to act fast: discounted Early Bird tickets for Host 2025 are available only until 17 September.